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Ten Reasons Why You Need a Website

There are numerous reasons for having a website. If you run a business, we believe that these days, you cannot afford to be without one. Here are ten reasons why we think that you need a website:

  1. Availability
  2. To Provide Business Information
  3. To Answer Questions
  4. To Compete
  5. Cost-Effective Advertising
  6. To Project a Professional Image
  7. To Promote your business
  8. To Sell your Products & Services
  9. Word of Mouth Advertising
  10. To Reach New Markets

1) Availability

When you have a website, potential customers can find out about your products and services 24 hours a day.

People like the Internet because it is:

  • Always open - They can learn about your services even when you're closed
  • Detailed - A website provides detailed information, with pictures
  • Convenient - No sales pressure, no dress code!
  • Anonymous - They can see you, you can't see them

2) To Provide Business Information

70% of Internet users go online to find local area information rather than using a local directory or phone book. The web is cheaper than Directory Enquiries, and faster than Yellow Pages.

A website provides details and images of the products and services you offer and allows people to learn more about your business at their convenience. Your contact details are permanently available to anyone with Internet access.

By providing youe e-mail address, people can contact when it is convenient for them. You can respond at a time that's convenient for you.

3) To Answer Questions

When you receive phone enquiries, much of your time is spent answering the same questions over and over again.

By listing FAQs [Frequently Asked Questions] and their answers on your website, you reduce the amount of time you spend answering the phone. For example:

  • What service to you provide?
  • What does it cost?
  • When are you open?
  • Where are you?
  • How can someone contact you?
  • What methods of payment do you take?

4) To Compete

Do you competitors have websites? When a potential customer searches the internet for the kind of product or service you provide, who will they find? Your competitor with a professionally-designed website, or you? How many potential customers are you losing each day by not having you own website?

5) Cost-Effective Advertising

Have you ever had a colour brochure printed for your business? Was it expensive? Think of a website as a full colour brochure. Unlike a printed brochure it never gets lost or thrown away and you never have to have more printed. Your website is available in pristine condition, 24 hours a day to anyone in the world.

With a website you can save money when you advertise your business. Reduce advertising costs by using just one effective message and promoting your website address for more details.

Unlike print advertising, alterations to your web site can be made quickly and cheaply.

6) To Project a Professional Image

Customer perception is important. Your business may be small or localised, but there is no reason why you should not compete with the big boys. Your website can be as sophisticated as any competitor, whatever the size of your business.

The use of an associated email address also creates a better impression. Which looks better - an email from or one from ?

Not having a website these days can create a poor impression among your customers and potential customers. There is no good answer when a customer asks why they cannot locate your website on the Internet!

7) To Promote your business

A website allows you to promote your products for everyone to see. You can explain the benefits, make comparisons with other products, or show recommendations from happy customers.

If you provide a service, a website allows you to introduce the service and explain how it works. Feature the staff providing the service, their qualifications, and how they can help your customers.

8) To Sell your Products & Services

Have you ever bought anything using the internet? Could your product or service be sold directly via the internet? A website can be a great tool to not only promote, but also to sell your services. You can't be available 24 hours a day. Your website can.

Your website is actively selling and growing your business every minute of the day. If you sell goods directly from your site your business works while you sleep.

9) Word of Mouth Advertising

The simplest form of new business creation is word of mouth. Your friends, colleagues and satisfied customers can remember your website address and pass it on. They are effectively handing-out broucures on your behalf.

10) To Reach New Markets

Approximately 750 million people worldwide have access to the World Wide Web. They are not all potential customers, but no matter what your business is, you can't ignore 750 million people!

FeatherWeb.com - Grantham, Lincolnshire, UK. Tel: +44 7722 205 757